Social Media Helps Business
The Seminole Chronicle of Oviedo and Winter Springs, FL recently featured ProTect Painters owner, Gordon Boardway in an article highlighting how he maintains a successful home service business and utilizes the benefits provided by social media.
Boardway has designated very specific principles upon which to focus to allow his business the most possible success. “What I focus on in the business is three things: One, run a company based on integrity. We’re looking to provide clients with a unique value proposition, which includes product and price, and lastly, and most importantly, we focus on quality. We’re the quality providers in the marketplace and we like to set ourselves apart with what we do,” Boardway said.
Not only does he find success through a strong focus on his company values but stimulates awareness by promoting his peers. “I spend a lot of time promoting other companies on social media and other places, and a lot of my business comes from that kind of activity,” he said. “It’s not direct, it’s indirect. If I get a prospect that needs flooring done, I refer them to a flooring business I work with. I do a lot of promoting and sharing with other local organizations.”
Boardway and ProTect Painters of Oviedo – Winter Springs can be found on an array of social media outlets including: the ProTect Painters Website, Facebook, Twitter, and Boardway's blog.
Franchises Offer Money-Back Guarantee
Business News Daily recently featured ProTect Painters president, Alex Roberts, discussing a Money-Back Guarantee currently being offered by Service Brands International (SBI) franchises. Molly Maid, Mr. Handyman, and ProTect Painters are all taking part in the risk-diminishing incentive for buying a franchise.
"The main reason behind our money-back guarantee is to convey our confidence to our franchise candidates that we strongly believe in our operating models,” said Roberts. “There is still a lot of fear for people starting a business in today’s economy. If they went in knowing they could recoup their initial franchise fee if they did not meet specific criteria, it would help calm their fears."
SBI's offer will refund owners' entire franchise fee if $150,000 in gross sales in not met within the first 18 months of operation. This allows the potential business owners an "out" if their business is not as successful as anticipated. The offer expires on March 31, 2012, but may potentially continue beyond that date.